Microsoft is set to announce details on the newest version of their flagship operating system, Windows 10, on January 21st, 2015. Industry experts are buzzing with optimism that this will be the most expansive Windows launch in the history of Microsoft. With such a big product launch you would think Microsoft is banking on this version of Windows to bring them revenue hand over fist. However, experts speculate Microsoft may do something they have never done before, offer the operating system for free. Product releases are always filled with fanfare and excitement, but word has spread and people are demanding to find out what Windows 10 has to offer.
The thought of not having to pay for an operating system is a refreshing change to what consumers are used to with technology companies. Technology is not cheap and with the demand being so high, prices are as well. Free is a word that people never thought they would see going forward, but when something of this magnitude is of no cost, excitement is sure to follow.
The buzz leading up to the official announcement is creating a positive sentiment about this version before it has even been released. Microsoft’s goal for Windows 10 is to make it “the most comprehensive platform ever” which has eager Windows fans all over the world looking forward to the release. In this day and age of mobile technologies being so prevalent, this means Microsoft needs to create a seamless experience across a wide range of devices. With this goal in mind, consumers would need to have access to Windows 10 in order to keep everything consistent from computer to tablet and from tablet to smartphone. The prospect of having this consistent experience is thrilling for power users of Windows products.
Currently consumers are not updating their operating systems in a timely fashion, and getting them to pay for Windows 10 would be a tall task. Why would you pay to update your operating system when there is no reason to? Microsoft needed to think outside the box and figure out what consumers wanted in order for them to download the newest version of Windows each time. Experts and analysts believe the best way for Microsoft to accomplish this would be to offer consumers Windows 10 for free. Windows 10 is expected to exceed the usual 3 year life cycle between major upgrades which means consumers would not have to pay to upgrade their PC’s OS for a very long time.
Operating systems have a long serviceable lifetime and consistent upgrades to the OS itself are not necessary. Michael Silver, Vice President and Research Director of Gartner, spoke about this at their annual technology conference. Silver said, “If Microsoft wants consumers to update and keep up to date, it really means that Microsoft is going to have to give those consumers those updates for free. There’s really no other way to do it.” Silver went on to say, “It’s very likely that consumer releases will be free.”
Due to early adoption problems of Windows 8, Microsoft is learning from their mistakes. Microsoft promises Windows 10 will be everything Windows 8 was not and will feature new additions and improvements on existing features. If you are interested in the new and returning features of Windows 10 click here to read our article about why you should look forward to the Windows 10 release.
If and when Microsoft releases Windows 10 for free, RedOrum is here to help. RedOrum can transfer all you compatible applications, files and settings to your new PC and get you set for the year ahead.