Tracking emails is a great marketing technique. It allows sellers to know exactly which prospects consumers are most interested in. By observing who open your emails, when they open your emails, and where they open the email, sellers can do some analysis and begin to target a specific audience.
Although this is a great marketing strategy, it is a big invasion of privacy. There is no absolute effective way to stop the tracking of emails but there are a few suggestions that are worth trying out:
- Ugly Email – Gmail extension that allows you to see if emails are being tracked before you open them. You will be able to see eye symbols next to all the messages that are being tracked.
- Do not load images by default
- PixelBlock – Gmail extension that blocks tracking. It will show a red eye when it blocks the tracking.