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Strengthen your Social Media Game

Promoting your company/brand in an informative and effective way is one of the keys to strengthening your online presence. It is extremely important that you create a positive and friendly image of your company through social media. Here are a couple of tips to help with this:

  • Link to your own content – When you are initially trying to create a strong profile, it is good to comment on others posts and link them to your own content so they are aware and can possibly promote your company.
  • Use other’s content – Sharing content form other experts in the field strengthens your relationships and gives your brand a good image
  • Post about special product/service – it is good to keep the followers updated on special offers and services being offered
  • Tell stories – Followers love hearing stories and reading about something relatable. If your content is short and concise yet entertaining, followers will love to read your content
  • Visuals – In the midst of a bunch of words, visuals like pictures and videos will always caught the human eye. Make sure to post visuals with your content often
  • Post questions – It is best to engage the audience instead of pursuing a one-way conversation. When you ask questions, you are allowing the followers to participate and share their opinions
  • Personal content – It is very important to tell stories and share personal stories. It gives a face to the brand and allows the followers to really identify with it. This is perhaps the most important part of your social media content. Make sure it is genuine.

Sources: https://www.entrepreneur.com/article/281744

 

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