Last year, when Microsoft announced their free Windows 10 upgrade, many users anticipated a catch. Fast forward a year later, those users were right. For those that opted out of the upgrade, they have been hounded to constantly make the change. For those that did upgrade, you’ll find ads in the forms of “promoted apps” in your Start menu. And you’re about to get even more.
Launching summer of 2016, Microsoft plans to release its “Anniversary Update” for their latest OS. There will be lots of changes in the update, including new Cortana features, browser extensions for the Edge browser, and improvements for the Xbox One. Unfortunately, Microsoft revealed that included in these updates, will be a change in the number of promoted apps in your Start menu (Barr).
Currently, there are five promoted apps on the Start Menu. Many of these apps are most likely tailored to your interest; however, after the Anniversary Update this summer, the number of ads will double from 5 to 10.
Some users find this update irritating considering there are only a total of 24 tile spaces available. This means that nearly half of the apps shown to you won’t even be ones you own. Thankfully, there are a few ways to get rid of these, including turning off the Microsoft Consumer Experience, and using 10Apps Manager, which lets you uninstall all of the preinstalled Windows Store apps.