Having a high quality now a days has become crucial to a businesses’ success. It is important to give potential customers a good impression and confidence in your business. Here are a couple of things to look out for
- Is it mobile friendly?
With the mobile industry on the rise, it is important to make sure that your website is optimized for mobile users. A couple of things to keep in mind for with mobile designs are large buttons, simple layouts, and responsive designs. You can test your mobile platform using tools like Google’s Search Console Mobile Friendly Test.
- Too much jargon?
Keep in mind the audience that you are presenting information to. Most of the time you are an expert in the field and you tend to forget that the people reading your content are not. Stray away from jargon and keep it simple.
- Lacks content
Customers are most likely going to turn to your website for solutions to their problems so it is important to have fresh and valuable content on there. Starting a blog for example can help customers keep up with current news and also potentially assist them with any issues they may have.
- Hides essential information
You would be surprised how many business don’t effectively present essential information such as the contact information and address of their business which should be one of the most important aspects. This is essentially what will draw customers to your business.
- Loads too slowly
Majority of customers expect sites to load in 2 seconds or less. Websites that take a long time to load will just end up driving away business. You can test the speed of your site using tools like Pingdom and GTmetrix.
- No clear action calls
Make sure it is communicated very clearly what you want the customer to do by visiting your site. This can be something as simple as signing up and putting their information in the system so you can further promote your business to them.
Websites that are more contemporary and appealing to the eye build trust and credibility to customers. It is important to keep up with the times and update your website designs once in awhile.
- It’s annoying and cluttered
Once again, simplicity is key. When customers visit a site that is very busy and cluttered with too much going on, the message is not clear to them and they will most likely leave the site.
- Shopping cart or payment platform is broken
If you are not relying on a third party payment system, then it is crucial to keep checking if your system is working and all payments are going through. This is essentially where your sales are coming for.
- Don’t guide users to different pages
Many businesses send all their traffic immediately to their home page but this often leads customers to leave if they do not find what they are looking for. Businesses should direct them to relevant links so they are more likely to stay and then potentially explore the site more.
In the end, it’s all about simplicity and convenience for the users. It is important to make a good first impression because many customers are quick to judge and if the site does not fit their expectations, they will simply move on.