Discussion – 


Smart Phone, Smart Watch, now… Smart Clothes


Avery Dennison and EVRYTHNG have collaborated to ‘turn on’ new trends in the clothing industry… literally. This Fortune 500 and IoT startup have collaborated for a deal to that would allow a minimum of 10 billion items of clothing and footwear products to be made with unique digital identities and data profiles connected to the cloud over the next three years.

With $14.5 million already raised (investors including Atomico, Dawn Capital and Cisco) the companies believe that this will be the largest number of IoT-connected products in a single deal ever.

On a bigger scale, it seems like the Internet will be connected to just about anything.

But what does it actually mean? Well, it means 10 billion products from some of the world’s biggest fashion and performance apparel and footwear brands will be able to connect to their products to smartphones to trigger applications and services.

In addition to the fact that companies are able to further engage with consumers, it also means that consumers are going to be able to interact with their products, which could potentially unlock digital content, services, offers, and extras to third party benefits.

As imagined, smart items open a new foundation for digital possibilities. What are your thoughts on smart clothing items? Tweet @Redorum or like us on Facebook to share your ideas.


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