Social media has started to become increasingly prevalent in the lives of consumers. We live in a generation now where information is highly available right at our fingertips. Information such as current events or promotions are easily accessible. There are certain scientific concepts that businesses should be aware of when developing their social media strategies.
Here are 5 psychological theories that will strengthen your social media game:
- Neuroplasticity- This is the concept that the brain is constantly adapting to the environment. This constant evolution of the brain has increased our brain speed and shortened our attention span. That’s why it is so important to make your social media posts concise with bullets and bold messages, highlighting the most important points.
- Neuroeconomics – Neuroeconomics focus on how economics, psychology, and neuroscience play a role in influencing consumer decisions. Scientists focus on the release of a hormone called oxytocin which is known as being the ‘social glue’ that brings families, communities, and societies together. They have found that social media posts release this hormone and by targeting this emotional hormone, businesses can manipulate consumer behavior.
- Transactive Memory – Humans have a transactive memory, meaning they rely on social support and memory aids to piece together their memories. That is why it is important for a brand to be associated with a certain image so people can remember businesses simply by viewing a certain image.
- FOMO – Fear of missing out – These days with social media being a huge part of consumer’s daily lives, people often have no excuse for not being updated with current events and trends. By drawing on this fear and mentioning “FOMO” in posts, consumers will be immediately drawn to the post due to their fear of getting behind in current trends and events.
- Status Anxiety – When people post something, they often undergo status anxiety and form doubts on whether what they posted is intelligent. They judge this based on how many likes or responses they received. Businesses should recognize this fear and therefore respond to statuses and engage with their followers. Businesses will therefore put themselves out there and more people will begin to form a positive image of the company.