Search engine optimization has been and continues to be a huge part of internet marketing. Of course there are quick things you can do to optimize your site, but search engines now look for more than just keywords and meta descriptions. For someone starting their SEO efforts, this two part infographic will give you the top 6 SEO ranking factors you should pay attention to when trying to improve your websites search ranking. Part 1 of this infographic will delve into content, backlinks, and page authority.
Content has never been more important when being factored in to search ranking. Creating fresh, new, content consistently is what many search engines are now looking for when determining how high they should rank a particular website. Quality content needs to be produced at a consistent rate in order to get noticed by the search engine. If you are new to content creation, the following tips will help you get off to the right start.
One of the most freeing aspects of creating content is you can truly use your imagination and think outside of the box. Types of content include:
- Product Pages
- Blog Posts
- Slide Shows
Developing a strategy is important to staying on track with what you are trying to offer and offering that consistently. Making an editorial calendar may provide those involved a way to meet deadlines. Instead of offering a random variety of topics, take time to do your research. Get to know your audience. Determine what type of content will garner attention to the audience you want to reach.
A great way to start your content efforts is through blog posts. Blog posts are relatively straight forward and can immediately make an impact through a higher search ranking. Before starting, be as prepared as possible so you can manage your time more efficiently. If you complete your keyword research prior to writing a blog post, you will be better prepared to use those words throughout the post and increase your keyword density. This form of keyword optimization creates a higher searchability rate. Use the free resources out there. Share your content through social media. This will create a bigger footprint and visibility to online users.
Backlinks are links that point to an external domain. For example, if your blog post is shared on a high ranking credible website, a search engine will rank your site higher for having a good standing referrer. They work by passing ranking power differently than links internally on your website. Search engines see these links from outside sites as 3rd party contributors and some SEO’s believe backlinking is the most important factor when trying to achieve a high ranking.
Backlinking is not as simple as going to every website and placing your URL in the comment section. Search engines follow metrics when determining the value of external links. Top metrics include:
- Trustworthiness of linking domain
- Popularity of linking page
- Relevancy of content between the two pages
- Anchor Text used in link
The more factors included will result in a higher score from search engines for the link. Creating a larger footprint for your website can be extremely beneficial when done correctly and can hurt the rank for your site if done carelessly. Again, create a strategy when trying to grow your search rank to stay consistent with the goal you are trying to achieve.
3. Page Authority
In order to give your site the best chance of being near the top, you also need to be aware of page authority. Page authority is based on a scale of 0 to 100 and is a metric for how well any given webpage will rank on Google. Moz created this metric and takes into account many different factors when determining the number.
Although directly influencing the number is difficult to accomplish, there are ways you can help yourself achieve a higher ranking. Content is the most important way to boost page authority. New and interesting content that is updated frequently is what will be given a higher rank. This content needs to be quality, detailed, relevant, and useful to internet users. Include descriptive alt text descriptions with your images. Images can be just as important as words in today’s search engines. Remember to add a little style to your content, be fun and don’t be a robot! Identify with your reader and ask yourself if you would take the time to consume your own content.